At their core, customer insights meld market research with shopper behavior and customer sentiment around your brand, offering a lens into what makes the buyer react a certain way, what motivates them, and what aspects of your brand or products are resonating in the market.
In the following pages, you’ll find strategies on how to:
- Forge direct relationships with your customers to learn what they care about
- Leverage reviews and other online content to mine customer sentiment about your brand and products
- Identify new business opportunities, change perceptions, and foster brand advocacy
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