In this modern marketing era, CMOs are facing an expanded mandate to reimagine their role within the C-suite and across the enterprise. Their challenge: to set new standards for how marketing gets done. Why now? Today, organizations are evolving from product-led to experience-led businesses, and 84 percent of CMOs we surveyed suspect their current business models may be threatened. As brand stewards and customer champions, CMOs need to strategically address how to help their organizations compete by increasing value; creating exceptional, personalized customer experiences; and transforming corporate cultures to think and operate in truly customer-centric ways. This is a tall order, and a considerable number of CMOs report their organizations are struggling. To read more, please download this report…

To Unlock This Resource Please Fill Following Details

You can withdraw your marketing consent at any time by sending an email to Also you may unsubscribe from receiving marketing emails from IBM by clicking the unsubscribe link in each such email.
More information on IBM processing of your personal data can be found in the IBM Privacy Statement. By submitting this form I acknowledge that I have read and understand the IBM Privacy Statement.


Please enter your comment!
Please enter your name here