In this modern marketing era, CMOs are facing an expanded mandate to reimagine their role within the C-suite and across the enterprise. Their challenge: to set new standards for how marketing gets done. Why now? Today, organizations are evolving from product-led to experience-led businesses, and 84 percent of CMOs we surveyed suspect their current business models may be threatened. As brand stewards and customer champions, CMOs need to strategically address how to help their organizations compete by increasing value; creating exceptional, personalized customer experiences; and transforming corporate cultures to think and operate in truly customer-centric ways. This is a tall order, and a considerable number of CMOs report their organizations are struggling. To read more, please download this report…

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