An Arvato study found that slow and/or expensive shipping options can harm sales and increase cart abandonment:
- 53% of consumers say that the speed of delivery is an important factor when it comes to evaluating their online orders.
- 54% of shoppers in the US have abandoned an order because delivery was too expensive.
- 25% of shoppers have entirely canceled an order because of slow delivery speeds.
Why is this? Consumers expect Amazon Prime-like service — free 2-day shipping — everywhere they shop online. If they don’t receive this experience, it’s easy to browse another site and look for it elsewhere.
The good news is that big-box retailers aren’t the only ones who can offer quick and inexpensive delivery anymore; Independent brands can now offer the same service and compete on shipping speed and cost to meet customer expectations.
In this guide, we’ll dive deep into how this strategy is made possible for e-commerce companies.
Please download this whitepaper to read more…
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