Selling isn’t easy. Sellers ought to know the story inside and outside. They must plan relevant content for each customer and provide sales experience of the 21st century. They must be able to have a discussion and answer any questions they may have. We need to be competent, educated and sensitive – right now – and that’s not easy. Sales enablement teams have additional challenges. They are responsible for educating vendors to tell the right story, to ensure that they have quick access to the most useful and relevant material, and to keep them up-to-date on the latest news, details, and communications. Three teams: Sales, Marketing Business Enabling. Three unique sets of problems. The number one goal for the platform is to develop the core skills that are critical for teams to become more effective. Let’s have a look at what these are with this seismic article. To read more, please download this whitepaper…




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