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Rules of the Roadmap

An expert-led guide to centralizing product feedback, prioritizing investments, and bringing the roadmap to life

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Rules of the roadmap is a living, breathing resource: flexing, growing, and rearranging to meet the changing needs of your business. Wade Morgan, product strategy and operations expert at Airtable, helps to tame that would-be chaos. Once in Sales at LinkedIn and one of Airtable’s earliest Sales hires, Wade now guides product operations and strategy at Airtable, and has seen the customer journey up close and personal. Now, he splits time between influencing the Product team with world-class ops, managing team-wide communications, and spearheading key strategic initiatives—like Airtable’s Customer Advisory Board, for example. It’s all part of what shapes the way the roadmap comes to life.

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