Customer Loyalty in the Post-Pandemic World

How Food & Beverage Companies Can Reach the Customer Base Online and In-Store

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In the past, food and beverage shoppers tended to be loyal to their favorite grocery stores. But the COVID-19 pandemic has altered how people buy groceries for good. According to Supermarket News, e-grocery sales are expected to grow post-pandemic, reaching 21.5% of total U.S. grocery sales by 2025. In this report, food and beverage brands provide insights into how the industry can evolve to meet these digital trends and flourish in an increasingly online retail environment. The report also includes benchmarking information about brands’ progress in adapting to changing consumer behaviors.

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