Always Open Retail: Transforming the Consumer Experience One Purchase at a Time

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Our research shows that over 74% of retailers are investing in digital because they want to improve consumer satisfaction, while 66% say they’re also doing it to deliver great customer experiences. Both objectives are the key to driving revenue growth, as well as competing in a fast changing and often uncertain marketplace.

The objective is to make shopping easy and frictionless both instore and online. The more flexible the offering is, the more consumers like it. Whether they do everything online, everything instore, or a mix of both, the point is to empower consumers (and the associates who serve them) to turn engagement into sales.

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