Ratings and Reviews – Harnessing the customer voice to drive growth


Gaining trust from both consumers and retailers is the best policy for brands on today’s marketplace. In order to multiply the benefits of ratings and reviews, brands should go a step further and react to reviews and answer questions in the content. Reviews are one of the most critical components of the online shopping journey, and brands should embrace their influential power by leveraging them across all channels. Bazaarvoice in their study talks about the Ratings and reviews harnessing the customer voice to drive growth. To read more, please download this whitepaper…

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