Forrester – Personalization Demystified: Enchant Your Customers By Going From Good To Great

Forrester Personalization Demystified Enchant Your Customers By Going From Good To Great2 min

With the vast number of digital options at customers’ fingertips, customer loyalty is more mercurial than ever. Firms need to develop seamless personalized experiences to more successfully retain and capture customers’ attention. While customer-centricity and data-first are recurring themes in company missions, firms are still struggling to successfully marry the two to achieve effective personalization.

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