At the beginning of 2020, retailers were in the process of transforming their in-store environments to delight their customers and provide more value-added experiences. But the events of 2020—particularly COVID-19— disrupted those ambitions, forcing retail leaders to not only adapt in the near term but also alter their long-term strategies for an uncertain future. This report explores the thoughts and opinions of retail executives, revealing their insights and future strategies for the industry. Here, we use those insights to provide actionable advice on how you can adapt your in-store strategy for the next retail economy.
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