Marketing’s New Frontier: Mastering Digital Brand Building

Unlocking Customer Loyalty and Engagement for Consumer Packaged Goods and Retailers

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Recent disruptions have significantly changed the way consumers engage with brands. Recent disruptions have significantly changed the way consumers engage with brands. One hundred brand leaders from across North America, Europe, the Middle East, and Asia were surveyed to generate the results featured in this report, and all the respondents have influence or authority over the brand marketing budgets of their companies. This report explores which tactics these companies will use to build their brands in the coming years. With a special focus on digital channels, the report will provide readers with strategic insights into how they can build a stronger, more resilient brand.

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