A lot of brands partially depend on their sales partners for the customer experience. Do you want to take control and truly get to know your customer? The Direct-to-Consumer (D2C) model might be interesting for you. What’s more, you don’t have to part company with your retail or partner network. But what exactly is a Direct-to- Consumer strategy? It is an ancient phenomenon: direct sales to your end customers where you skip players in the chain such as wholesalers and retailers. D2C has been on the rise for some years now. There are several explanations for this.
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