Business Leader Outlook Survey

We tuned the 2019 responses to roughly match up to the 2020 pool by revenue. That process left us with 148 respondents this year and 143 from 2019. This year, we had 37% from finance, 25% CxOs other than CFO, and 37% other VPs, managers and directors. Our 2019 pool counted 47% from finance, 24% CxO and 29% VPs, managers and directors. Demographics by industry are similar, and it’s important to note that the most pandemic-impacted industries such as travel and leisure, retail and hospitality are only lightly represented in our survey. (Demographic details are found at the end of this report.)

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