Data-fueled decisions are critical to organizational success. As more data is created, collected, analyzed, and shared, organizations are rapidly morphing into “data-driven” entities that rely more heavily on quantifiable, verifiable data and less on gut instinct, suppositions, and assumptions. Research from TechTarget’s Enterprise Strategy Group (ESG) points out that organizations are increasingly turning data into new products and services that not only act as new sources of revenue and profits, but also form the basis for insights to help them make smarter decisions. ESG notes that 70% of organizations expect they will develop and offer new data-centric products and services over the next 24months, representing a 35% increase in sentiment in their plans compared with two years earlier.
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