Brand communities existed long before the Internet. But it wasn’t until the explosion of social networks that customer communities began to evolve into what they are today – consisting of all your customers, wherever they may be.
Yet despite the positive impact on cost savings, sales, and customer satisfaction, communities are still one of the biggest secrets in social.
This handbook exposes the secrets to leveraging the power of community at every stage of the digital customer life cycle, including:
ACQUIRE: How to attract new customers by turning your customer base into an extension of your marketing department
SERVE: A step-by-step guide to learn how to stop playing defense and provide exceptional customer service with an offensive strategy
GROW: How to build trust and boost loyalty with your client base to impact your topline
Do you want to create unique and differentiating customer experiences and reap the rewards of more engaged customers? Download the report to learn how.