In This Whitepaper:
How to Choose the Best Media Monitoring Solution for Your Needs Business professionals at all levels and in various functional areas of an organization have at some point experienced the importance of monitoring media sources. Most often, public relations and communications professionals are charged with “listening” for mentions of your company, such as its products, employees and financial performance.
Beyond this day-to-day use of media monitoring, other professionals in the organization may find it valuable as a tool for analyzing competitors, researching new industries or potential markets of opportunity, or conducting due diligence before inking a new deal or partnership.
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